The Quid Pro Quo In Practice

My PFF colleagues Berin Szoka and Adam Thierer have written many times about the quid pro quo by which advertising supports free online content and services: somebody must pay for all the supposedly "free" content on the Internet. There is no free lunch ! Here are two two recent examples I came across of the quid pro quo being made very apparent to users. Hulu . Traditionally, broadcast media has been a “two-sided” market: Broadcasters give away content to attract audie
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Tags: Adam Thierer, Advertising, Broadcasters, Colleagues, Free Internet, Quid Pro Quo, Szoka, There Is No Free Lunch